“People like to read about their region, their heroes or villains, their sports, their politics or what is close to them of affects them first before casting their eyes over the horizon so to speak.” Kwendo Opanga, a veteran journalist who has had senior editorial positions at Nation and Standard newspapers says both big papers are anchored on the idea that proximity matters when prioritizing news for readers. The front-page headline read “Save Our Beloved Country” and showed an unprecedented level of unity among media groups of differing political views. In January 2008, at the height of the post-election violence, major newspapers all published a similar front page urging citizens to come together and uphold peace. Kenya’s newspapers are aware of the influence they could potentially have on their readers. “People in Central Kenya, for instance, are more interested in news about President Kenyatta, the politicians in the region or on national policies that affect their issues like coffee farming.”
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